The team boarded a bus to Los Angeles with the thought that they were going to be taking a look at some of the adidas gear they’ll have for next season, but were surprised to see Snoop and receive a pair of his cleats. My guy antoniopierce at the #SnoopCleat release!! UNDEFEATED INC. Snoop, a Long Beach Poly alum, donated a pair a cleats to each member of the varsity football team. The cleats were released exclusively in Los Angeles last Friday and the Long Beach Poly football team, led by new head coach Antonio Pierce, was among the first to score the kicks. The cleats are white with the head of a roaring lion that stretches from the middle of the shoe to the back. It’s the first collaboration between adidas and an entertainer. Last week adidas released cleats inspired by rapper-actor Snoop Dogg - the adizero 5-star Snoop Lion edition cleat. But Snoop just released his 15th studio album, Neva Left, in May, a collection of original music that was largely praised by critics.įor Migos and the other members of hip-hop's younger generation joining Snoop on his upcoming tour, the rapper - who, at 46, is hardly a fossil - continues to provide a blueprint for how artists in the genre can continue innovating, and as heard on Bible of Love, can continue thriving.Mike Trout isn’t the only local to have a fancy cleat released with his name on it. Ceding the spotlight to curate a gospel album may seem like a cop-out for an artist wanting to appear to be productive.
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"But God knows everything, and I mean everything, that I'm going through."Ībove all, Bible of Love is another argument in favor of Snoop’s impressive longevity, not just as a TV host cooking alongside Martha Stewart, but as one of the most prolific rappers of his generation. "A lot of times, you see me performing for thousands of people, filling their hearts with love and joy, not knowing that I'm going through so much pain," he intones. In reality, the album is 32 songs of spiritual uplift, consistently enjoyable and even moving at times, with Snoop making just enough appearances to remind listeners of his involvement, and doing some soul-baring in the process, like on his spoken-word storytelling on Pain. With hip-hop trending toward super-long, overstuffed releases, Snoop smartly uses Bible of Love’s song tracklist to spotlight his army’s worth of gospel stars, making the album’s impressive runtime feel less like an egregious play for streaming numbers than it otherwise would. Slade, Kim Burrell, Charlie Wilson and more. Snoop is more a curator than an artist on Bible of Love, and when he does drop in to sing a few verses, as he does on the album’s closing track, Words Are Few, he smartly defers to the gospel experts to carry the song. With Bible of Love, Snoop smartly reserves the album’s vocal duties for names including Faith Evans, Tye Tribbett, Rance Allen, B.
That’s the same worldview that inspired the rapper’s ill-advised reggae phase in 2013, where he changed his name to Snoop Lion and clumsily sang his way through his Reincarnated album. In his promotions for Bible of Love, Snoop attributes his desire to make a gospel album to his ongoing quest to preach peace and love. Snoop is a busy guy, which is perhaps why he decided against recording a full-length rap album and opted instead to curate a sprawling collection of gospel tracks, appearing only occasionally to contribute a verse or share some wisdom on a song’s intro.Īnd, from a fan’s perspective, it's a master-level decision. And, in a development that’s actually related to music, he added new dates to his Mount Kushmore Wellness Retreat tour, including some in April with Migos. He teased a new line of shiny gold cleats he collaborated on with Adidas. He posed for photos with Elon Musk and voiced his support for London Breed's mayoral run in San Francisco. His venture capital firm Casa Verde, which focuses on making investments within the cannabis industry, closed its debut round of funding with $45 million. Just look at how he spent the lead-up week to his new album, Bible of Love (out Friday), his first release on his new gospel record label All the Time Entertainment. Yet, Snoop Dogg these days is less a rapper than a multichannel entrepreneur and media personality. Normally, hearing that a rapper is preparing a 32-track album is cause for concern.
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